Why Measure Engagement?
It's the key to understanding today's marketplace.
Engagement is more than one isolated data point and is with respect to more than one communication channel. Engagement is not an entirely conscious act and does not discern among message, product, service, quality or price. Yet in today’s business environment, engagement is critical to brand/company strength.
To obtain a strategic advantage, companies/brands need to know how engaged their constituents are with respect to:
- Specific topics and/or issues
- Their own content
- Content of the media
- Content created by other constituents, including customers
By leveraging engagement information, our proprietary, patent pending algorithm finds
insightful points of differentiation -- a unique Engagement Fingerprint™
that serves as a powerful strategic decision-making tool. An
Engagement Fingerprint helps to:
• Quantify and explain market interactions
• Measure fundamental company/brand values