Strategic Advantage

Faster. Smarter. Stronger.

  While there are more than a few ways to work with us, the two primary tasks we focus on are planning and monitoring.

To make a better investment decision; to better understand an industry; to make better marketing decisions, ask what are the priorities; what are the strengths; what is unique?

To make a better investment decision; to better understand an industry; to make better marketing decisions, ask what are the priorities; what are the strengths; what is unique?

What is driving engagement over time?  Which message is strongest?  How does engagement for the competitive set move? 

What is driving engagement over time?  Which message is strongest?  How does engagement for the competitive set move? 

Getting Results

Engagement Fingerprints™ have been used to: 

Support the merging of two existing brands;  Identified legacy brand strengths, ensuring value was not lost in the merge; Identified areas of competitive advantage, driving the focus for the new unified brand.

Identify which competitors are likely to win as industry trends change; And what are the leading indicators that predict the future.

Lobby for internal marketing resources; When firm-level industry data is scarce, Engagement fingerprints™ can revolutionize competitive intelligence.

Understand which topics are most important for overall brand engagement; Isolate the “industry ante” from things that separate the leaders.

See changes in firm value before the market does;  Through identifying the type of engagement that is most critical to firm value, CalibraxKPI™ transformed annual analysis into real time tracking.   

Prioritize communications priorities; By quantifying the impact of communications campaign on the basis of engagement, we learned how the communications idea impacted the brand.  In shifting from "advertizing effectiveness" to "message impact", our client made long term decisions in a long term brand-building context.